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Our Story

Brought together while studying at the University of Texas at Austin, prim. was founded by the company owners’ search for pieces that would translate into the next stages in life and their career for years to come. 
Their brand focuses on supporting U.S. based designers that have launched over the past ten years.  Each brand provides timeless pieces of quality, comfort, and style that resonate into your wardrobe day to night. 
Discover the brands and their collections here!